최근 AI 검색엔진 딥시크(DeepSeek)가 등장하면서 강력한 검색 기능과 함께 여러 논란이 발생하고 있습니다. 특히, 사용 약관에 명시된 개인정보 수집 및 활용 정책이 우려의 중심에 있습니다. 이번 포스팅에서는 딥시크에 대한 논란과 개인정보 유출 우려에 대해 살펴보고, 사용자들이 주의해야 할 점을 정리해보겠습니다.
1. 딥시크란 무엇인가?
딥시크는 중국에서 개발된 AI 기반 검색 엔진으로, 기존의 구글이나 네이버와는 다른 방식으로 웹사이트를 크롤링하고 데이터를 분석하여 정보를 제공합니다. 특히, GPT-4와 같은 대규모 언어 모델을 활용하여 검색 결과를 더 정밀하고 직관적으로 제시한다는 점에서 주목받고 있습니다.
그러나 강력한 AI 기반 검색 기술에도 불구하고, 사용자들은 딥시크의 데이터 수집 방식과 개인정보 보호 정책에 대해 의문을 제기하고 있습니다.
2. 딥시크 사용 약관 속 ‘개인정보 수집’ 조항
딥시크의 사용 약관(서비스 정책)을 살펴보면, 다음과 같은 내용이 포함되어 있습니다.
- 딥시크는 사용자의 검색 기록, IP 주소, 위치 정보, 기기 정보 등을 수집할 수 있다.
- 수집된 데이터는 딥시크의 AI 모델 학습 및 서비스 개선을 위해 활용될 수 있다.
- 사용자의 검색 데이터는 제3자와 공유될 수 있으며, 필요 시 정부 기관과 협력할 수 있다는 조항이 존재한다.
이러한 약관 조항이 문제가 되는 이유는 개인정보 보호 및 데이터 프라이버시 측면에서 매우 위험할 수 있기 때문입니다.
3. 개인정보 유출 우려의 핵심 쟁점
① 검색 기록 수집 및 활용
딥시크는 검색 기록을 저장하고 이를 AI 학습에 활용한다고 명시하고 있습니다. 이는 검색한 내용이 특정 개인의 프로파일링에 사용될 가능성이 있으며, 사용자의 검색 습관, 관심사, 사생활 정보까지 분석될 수 있음을 의미합니다.
구글이나 네이버 같은 기존 검색엔진도 유사한 데이터를 수집하지만, 딥시크의 경우 사용자의 동의 없이 더 광범위한 데이터가 활용될 가능성이 있다는 점이 차이점으로 지적됩니다.
② 중국산 AI 서비스에 대한 보안 우려
딥시크는 중국에서 개발된 AI 검색엔진으로, 중국 정부의 인터넷 감시 및 검열 정책과 연관될 가능성이 있다는 우려가 나오고 있습니다. 중국의 데이터 보호법(PIPL)에 따르면, 중국 내에서 운영되는 IT 서비스는 필요 시 정부에 데이터를 제공해야 하는 의무를 가질 수 있습니다.
이는 중국 정부가 딥시크를 통해 사용자의 검색 정보를 감시하거나 분석할 가능성이 있다는 우려로 이어집니다.
③ 제3자 데이터 공유 가능성
딥시크의 사용 약관에는 수집한 정보를 제3자와 공유할 수 있다는 내용이 포함되어 있습니다.
즉, 딥시크를 사용할 경우 사용자의 검색 데이터가 다른 기업, 기관, 혹은 중국 정부와 공유될 위험이 존재할 수 있습니다.
이러한 데이터 공유가 이루어진다면, 특정 사용자의 정치적 성향, 금융 정보, 건강 관련 검색 기록까지 외부 기관에 노출될 수 있다는 점에서 심각한 프라이버시 침해 문제가 발생할 가능성이 큽니다.
4. 사용자들이 주의해야 할 점
딥시크를 사용할 경우, 개인정보 유출 위험을 최소화하기 위해 다음과 같은 조치를 취하는 것이 좋습니다.
✅ 1) 중요한 검색은 딥시크에서 하지 말 것
개인적인 금융 정보, 건강 상태, 정치적 의견과 관련된 검색은 딥시크에서 하지 않는 것이 안전합니다. 이러한 정보가 데이터 수집 과정에서 기록될 경우, 불필요한 개인정보 유출 가능성이 있기 때문입니다.
✅ 2) VPN 및 프라이버시 보호 기능 활용
딥시크는 사용자의 IP 주소 및 위치 정보를 수집할 수 있으므로, VPN을 사용하여 위치 정보를 우회하면 개인정보 보호에 도움이 됩니다. 또한, 브라우저에서 **프라이버시 모드(시크릿 모드, 익명 모드 등)**를 활용하면 검색 기록 저장을 최소화할 수 있습니다.
✅ 3) 딥시크 사용 약관 및 개인정보 보호 정책 정기적으로 확인
딥시크의 서비스 정책은 언제든지 변경될 수 있으므로, 개인정보 보호 정책을 주기적으로 확인하는 것이 중요합니다. 만약 데이터 수집 범위가 확대된다면 사용을 중단하는 것도 고려해야 합니다.
✅ 4) 대체 검색 엔진 사용 고려
딥시크를 사용하지 않아도 AI 기반 검색 기능을 제공하는 다른 검색엔진이 있습니다. DuckDuckGo, Startpage, Neeva와 같은 프라이버시 보호 중심 검색엔진을 이용하면, 개인정보 유출 우려 없이 AI 검색 기능을 활용할 수 있습니다.
요약
딥시크는 강력한 AI 검색 기능을 제공하지만, 사용 약관에 명시된 개인정보 수집 및 활용 정책 때문에 논란이 되고 있습니다. 특히, 검색 기록 저장, 중국 정부와의 연관성, 제3자 공유 가능성 등으로 인해 사용자들의 신중한 접근이 필요합니다.
따라서, 딥시크를 사용할 경우 중요한 검색을 피하고, VPN 및 프라이버시 보호 기능을 활용하며, 필요 시 다른 검색엔진을 사용하는 것이 바람직한 대응 방법입니다.
현재 AI 기반 검색 기술이 급격히 발전하는 만큼, 개인정보 보호 문제 역시 중요한 이슈로 떠오르고 있습니다. 사용자는 새로운 검색엔진을 선택할 때 기능뿐만 아니라 개인정보 보호 정책까지 꼼꼼하게 살펴보는 습관을 기르는 것이 필요합니다.
[딥시크 약관 원문]
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If negotiation fails, either Party has the right to file a lawsuit with a court having jurisdiction over the location of the registered office of Hangzhou DeepSeek Artificial Intelligence Co., Ltd. 10.Miscellaneous 10.1 In order to provide you with better services or to comply with changes in national laws, regulations, policy adjustments, technical conditions, product functionalities, and other requirements, we may revise these Terms from time to time. The revised content will form an integral part of these Terms. Once announced, it replaces the original terms. Please refer to the latest version of these Terms on the official website. If you do not accept the modified terms, please stop using the Services immediately. Your continued usage of the Service will be considered as your acceptance of the modified terms. 10.2 If you notice any violation of laws and regulations or breach of these Terms or you have any opinions or suggestions regarding these Terms or the Services, you can contact us through the following methods:Online Complaints and Feedback Portal: Click the "Contact us" button on the product interface after logging in.Contact Email: service@deepseek.com(Chat) / api-service@deepseek.com(Platform)Contact Address: 5th Floor, North Building, Block C, Rongke Information Center, No.2 South Science Academy Road, Haidian District, Beijing, China.